Get to know Matt....


I am Matt, a product designer who loves nothing more than helping to get the next DTC product flying. Since 2012 I have been working on products that, although have a big digital footprint, delivery lots of offline value to the customer.

Currently freelancing, I have been fortunate enough to work at awesome companies such as Mindful Chef, Bean & Ground, HeadBox, and most recently Manual.

Bean & Ground was one of the first freshly roasted coffee DTC plays in the UK. I founded, designed, and built almost all of the product from packaging through to the website and emails.

At Mindful Chef I was the first digital product hire, responsible for migrating them from a Shopify MVP to a fully bespoke digital platform that made room for them to scale. Today they are one of the fastest growing recipe box delivery companies in the UK.

More recently at Manual I led a product team in building a high-growth conversion funnel in the male wellness space. In a health vertical that is constrained with regulation, our designs helped supercharge customer acquisition whilst improving longer term retention metrics.

In a previous life I ran digital advertising campaigns for the likes of ITV, Orange, Three Mobile, and Virgin Money. These years gave me a fundamental respect for the importance of data analytics and the full acquisition-2-activation user experience funnels.


Fido & Patch

Product UX Designer
Oct 2011 - present


Product Manager
Jun 2019 - Mar 2020


Product Manager
Sep 2018 - May 2019


Website Designer
Nov 2017 - Aug 2018

Pancreatic Cancer UK

Website Manager
Mar 2017 - Oct 2017

Mindful Chef

Product Manager
Jan 2016 - Jan 2017

Bean & Ground

Founder & Head of Product
Jan 2012 - Dec 2014

Various Media Agencies

Digital Media Planner
Nov 2005 - Jan 2012


Bean & Ground Coffee

Freshly roasted coffee. Delivered to your door. The first DTC coffee service where you could choose your roast, choose your delivery frequency, and pause or cancel at any time. Delicious!


Sometimes you just need a holding logo for your new website or app design. Here are some free for all to use.

Pancreatic Cancer Focus

Learning you or a loved one has cancer is never pleasant. Finding information about the cancer should be easy. Pancreatic cancer creeps up on many, and this site is designed to make finding info and support much easier.

Ordinary Cards

It is the thought that counts, no? Buy a simple card that says what.....well, what it says on the card. No fancy art. Just words.

2 metres apart

How exactly do you ensure you are 2m away from the next person? Here are some useful info-guides from around the world, each designed to ensure you know when you are 2m's away from the nearest person.

Dog Food Cafe

Dog food is big business, but like human food the most convenient is not always the best for your pooch. This site shows you the pros and cons of each time of dog food with links to popular brands.

London Welsh Center

The London Welsh Centre is a cultural and community centre, situated on Grays Inn Road since 1937. They promote Welsh culture and language in London, but their website needs a face lift.


Send a picture postcard to anyone anywhere in the world from your iPhone for just $2.